In the fictional I Work For the Web, digital workers begin to question the power of Andrew Rockehearst Sr, Internet Tycoonthropist. Slowly, it dawns on them just how much overtime labor they’ve been giving away for free… in the form of clicks, likes, favorites, and reposts. A group of disgruntled digital workers meets to organize at Nighthawks Bar. Rockehearst gets wind of the movement and sends in his private thugs, the Pingertons. Havoc breaks out. But what really happened at Nighthawks? Who can you trust? Participants tweet their conflicting eye witness reports. Now the Webblies must decide if they will rise up from their office chairs or slouch back to the corporate machine. Thumbs up or thumbs down? Let your digits do the talking…
I Work For the Web, #IWFW a netprov
I developed several new twitter characters for #IWFW. Vana Everbush, greeting card designer turned agitprop poster artist and Iambe, an injured digital acrobat turned webblie. Each of my characters is witness to the struggle at Nighthawks and tweets their fears and hopes in the midst of much tension. In the tradition of Soviet graphics and culture jamming, I created many agitprop poster mashups to add to the visual texture of the #IWFW Twitter feed.
#IWFW Netprov Participants included: Jean Sramek, Cathy Podeszwa, Davin Heckman, Arianna Gass, Jessica Pressman, Jeremy Hight, James Winchell, Matt Olin, Stuart Moulthrop, Talan Memmott, Philip Wohlstetter, Chris Rodley, Liz Hughes Wiley, Jeff T. Johnson, Claire Donato, Mez Breeze, Lee Skallerup Bessette, Michael J. Maguire, Leo Flores, Ian Clarkson, Jason Farman, Sarah-Anne Joulie, Reed Gaines, Lari Chandler Tanner, Chloe Smith, Amit Ray, Michelle Chihara, Ben Grosser, Skyler Lovelace, Zach Whalen, Jim Brown AND students of Mark C. Marino, Rob Wittig, and other professors.